US’ Skechers appoints fashion icon Sofia Vergara as brand ambassador

Skechers is proud to announce its newest brand ambassador: globally celebrated actress, entrepreneur, and fashion icon Sofia Vergara. Known for her signature style and charismatic presence on and off screen, Vergara joins the Skechers family to help shape the future of fashion meets comfort footwear.

Throughout her career she has received five Emmy and five Golden Globe nominations, most recently for Griselda, and in 2025 made history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.

Skechers has named actress and entrepreneur Sofía Vergara as its new global brand ambassador.
Known for her style and wide fan reach, she will lead a new campaign highlighting Skechers’ Hands-Free Slip-ins and Glide-Step designs.
Vergara chose the brand for its blend of comfort and fashion, marking a strategic move to strengthen Skechers’ style-driven appeal.

“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Sofía Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”

Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own – purchasing multiple pairs before learning her team had already been in talks with the brand.

Now, as the latest face of Skechers, Vergara will appear in a new global campaign that celebrates style, versatility and comfort – hallmarks of the Skechers brand. The campaign will spotlight Skechers’ iconic Hands-Free Slip-ins Glide-Step styles.

“Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise,” said Michael Greenberg, President of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”

With more than 50 million followers and global recognition from Hollywood to Barranquilla, Sofía Vergara adds unparalleled star power to Skechers’ legacy of working with beloved figures who resonate across generations.

This collaboration marks the beginning of an exciting new chapter – where effortless fashion and everyday comfort meet in one powerful step forward.

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Fibre2Fashion News Desk (RM)