UK brand M&S partners with Circulose to use recycled textile materials
The partnership will see M&S integrate CIRCULOSE – a next-generation material made of 100% textile waste – into select products, helping to reduce reliance on virgin fibres and accelerate the shift to circular design at scale.
M&S has become the first UK brand to join Circulose as a Scaling Partner, integrating the 100 per cent textile-waste material into selected products to cut virgin fibre use and scale circular design.
The move supports M&S’s 2040 net zero goal and builds on its Another Life initiatives in repair, resale and recycling, with Circulose calling the partnership key to accelerating next-gen fibre adoption.
CIRCULOSE is produced through a patented process that transforms discarded textiles, including production waste and textiles that can no longer be resold or used, into a high-performance material, helping reduce waste, lower emissions, and ease pressure on forests and land.
Katharine Beacham, Head of Sustainability and Materials in Fashion at M&S, said: “Partnering with Circulose allows us to put the concept of circular design into action and will be an example of how the industry can move from small-scale pilots to incorporating next-generation materials at a greater scale.
“By integrating circular materials into our sourcing strategy, we will be reducing reliance on virgin fibres, cutting waste, and helping to build a fashion industry that’s fit for the future.”
Jonatan Janmark, CEO of Circulose, said: “We’re thrilled to welcome M&S as our first Scaling Partner in the UK. Their leadership in sustainability and commitment to circular fashion plays an important role in accelerating adoption of next-generation fibres. This partnership is one of several we are building with leading global brands, with more set to join soon.”
The collaboration builds on M&S’s commitment to become a net zero business across its value chain by 2040 and complements the retailer’s broader work under its Another Life initiative, which brings together initiatives across Rewear, Repair, Recycle and Resale – including resale partnerships with eBay and Reskinned, and a repair service with SOJO.
Katharine added: “This is an exciting next step in our journey to become a net zero business by 2040 and a great example of the ambition behind our Plan A – Another Life initiative.”
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Fibre2Fashion News Desk (RM)