US’ Old Navy unveils Old Navy Sport for activewear growth

Introducing Old Navy Sport, a new activewear sub-brand from the largest specialty apparel retailer in the U.S. The launch gives Old Navy’s activewear a distinct identity that combines style, performance, and value in a single destination, and builds on Old Navy’s leadership in activewear, where the brand is now ranked No. 5 in the U.S. active market according to Circana.

Built for customers who want apparel that keeps pace with every part of their day, Old Navy Sport is a dedicated destination with a fresh, modern take on activewear that transitions seamlessly from workouts to weekends. This initiative delivers elevated activewear through a style-forward lens with the performance and value only Old Navy can offer.

Old Navy has launched Old Navy Sport, giving its activewear business a distinct identity centred on style, performance and value.
The sub-brand builds on Old Navy’s No. 5 ranking in the US activewear market and will be promoted across its website, app and nationwide stores.
Forty-two locations will also feature dedicated shop-in-shop spaces to strengthen category visibility and customer engagement.

The assortment features refreshed seasonal styles, updated colors and modern silhouettes across many of Old Navy’s most-loved activewear franchises. Designed with comfort, versatility, and performance at its core, Old Navy Sport blends technical features with trend-right design to delivery apparel that performs in and out of the gym. Now, it’s easier than ever to discover the brand’s growing active assortment.

“Old Navy Sport gives us an exciting opportunity to push the category forward with even more focus and innovation,” said Jessica Shynn, Vice President of Merchandising, Old Navy Sport. “We’re bringing together trend-forward design, performance-driven details, and the value our customers expect from Old Navy to create a destination that makes it easy to move with confidence, wherever life takes you.”

Customers will see the new identity come to life across its website, the app, stores nationwide, and the new @OldNavySport social handle. Additionally, 42 select stores will feature immersive Old Navy Sport shop-in-shop environments designed to showcase the brand’s unique blend of style, performance, and value.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)