Primark enters Miami with new Dolphin Mall store

Primark, the international retailer offering quality fashion at value prices, announced its last grand store opening of 2025 at Dolphin Mall in Miami, Fla. This marks Primark’s entrance into the Miami retail market and further strengthens the brand’s growing presence across Florida, where it currently operates stores at Sawgrass Mills, Sunrise and The Florida Mall, Orlando, with two additional locations slated to open in 2026 at Brandon Exchange, Brandon and Vineland Premium Outlets, Orlando. Beyond Florida, Primark is continuing its brand expansion momentum with the recent announcement of three new store openings across Illinois and Texas to close out the year.

Located in Miami’s largest outlet destination and spanning more than 33,700 square feet, the new store will introduce Miami and local Sweetwater shoppers to Primark’s signature mix of on-trend fashion, everyday essentials, stylish homeware, and beauty favorites for the whole family — all at the unbeatable prices the brand is known for. Shoppers will find incredible value across every aisle, reinforcing why Primark has quickly become a go-to destination for families across the US who want style without compromise.

Primark has opened a 33,700-square-foot store at Dolphin Mall, marking its Miami debut and final launch of 2025.
The retailer expands its Florida presence, with two more locations set for 2026.
The opening features holiday events, giveaways and hiring with pay from $15 an hour.
Primark is also donating $250,000 in festive gift packs to local charities.

“We’re pleased to continue making strides in expanding our presence across Florida, following our successful openings in Sunrise and Orlando,” said Kevin Tulip, President of Primark US. “We can’t wait to enter the Miami market to bring that same ‘Primania’ excitement to more Floridians during the height of the holiday season.”

In preparation for the opening, Primark’s Talent Acquisition team is searching for retail colleagues to fill full- and part-time roles. All available roles can be viewed and applied for on the Primark Careers Site and successful applicants can look forward to Primark’s competitive salary, with sales associate base pay starting at $15.00 an hour and $0.50 per hour increases at 6 months and 12 months of continued employment.

For the grand opening, Primark will be rolling out a packed schedule of fun for the whole family starting Tuesday, December 16. Shoppers can enjoy live music from a local DJ, exciting giveaways, and delicious local treats for early arrivals. The Dolphin Mall opening invites families to stock up on holiday styles, family PJs and more to find festive looks for the whole family. It also serves as a perfect stop to accomplish last-minute gift shopping to deliver holiday magic at value prices.

In the spirit of the holiday season, Primark is also giving back by donating $250,000 in gift packs to local charities across its store communities this Christmas. Working with local partners, Primark will offer selected bundles of clothing and festival essentials to folks who need them most this season.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)